MasterZoo online store launched a widget for communicating with deaf customers

All-Ukrainian omnichannel chain MasterZoo became the first in the Ukrainian pet market to launch the possibility of communicating with customers of the online store in sign language. The new function was implemented in cooperation with the NGO “Public Movement “Social Unity” and the company “Center for Social Business”.

On the website of the MasterZoo online store, a special web widget, “Vushko”/ “Ear” (Connect Web), has been added, which provides a quick call to a sign language interpreter online through video communication. From now on, customers with hearing impairments who speak sign language can communicate online with store employees, get advice or ask any question about pet products in a way that is convenient for them.

How “Vushko”/”Ear” works:

1. On the website masterzoo.ua, you need to find the “Vushko”/”Ear” widget and click on it.
2. Next, you need to fill out the contact form and enter the code that the sign language interpreter will show.
3. Wait a few minutes for the translator’s answer, who will join the video dialogue.

The translator will help explain unclear text on the website in sign language, place an order and delivery, or translate the details of returning the product into sign language. Also, deaf clients can make a phone call with the participation of an interpreter – a sign language interpreter calls the number indicated on the website on behalf of a deaf person and speaks with a MasterZoo employee — everything that a deaf person says in sign language is voiced by the interpreter, and everything that sounds in response, the interpreter immediately broadcasts in sign language via video link.

“Vushko”/”Ear” (Connect Web) is available to customers every day according to the schedule of MasterZoo online stores. More about the feature at the link.

“Today, there are about 200,000 deaf people in Ukraine who speak sign language, and accessibility is important for all spheres, every moment of daily life. We are glad that together with “Vushko”/”Ear”, we are creating equal opportunities for comfortable shopping for all Ukrainians and their pets,” — shared Tetyana Kornienko, Marketing Director of the MasterZoo chain.

Every month, the MasterZoo online store is visited by more than 1 million users, and the chain ranks second in the category of specialized online stores in terms of demand.