Suziria Group presents its Brands company at Zoomark International 2023

Suziria Group, a leading Ukrainian pet supplies company, has made a significant stride towards internationalization by presenting Suziria Brands at Zoomark International 2023. The portfolio now incorporates 6 core brands that are successfully exported to 15 partners in 9 European countries. 

Having been developing the culture of pet care for more than 30 years, Suziria Group has firmly established itself in Ukraine and successfully entered foreign markets. However, the challenges posed by the full-scale russia’s invasion in 2022 got the company to push harder, investing in the Ukrainian market, on the one hand, and scaling globally to promote the phenomenon of Made in Ukraine abroad, on the other. 

To create a stronger and more cohesive recognition in international markets, Suziria Group has launched a separate Suziria Brands company and presented it at Zoomark International 2023, the leading world pet industry trade fair. Suziria Brands includes six brands: Savory, Special One, Buddy Boo, SoftVET, and Half&Half. Each covers different pet category, offering a diverse range of products to cater to pet and pet parents` evolving needs globally:

• Savory – highly palatable dry and wet foods, functional snacks for dogs and cats in the super-premium segment;
• Special One – specialized nutrition for pets with unique dietary requirements, mixtures for birds and rodents, as well as hand-made sticks and donuts. The novelty presented at Zoomark is the no-grain line Special One Exclusive for rodents;
• Buddy Boo – pet clothing with adjusted patterns and stylish accessories for home;
• SoftVET – plant-based repellents, vitamin complexes, shampoos;
• Priroda – price entry pet care products; 
• Half & Half – new brand of dry and wet food for dogs and cats in the medium price segment, with no-chicken recipes. 

“Our mission is the welfare of pets. And we are sure that it depends on the conditions we create for them and their parents, from balanced food assortment to trendy clothing novelties. That is why, despite the obstacles, we continue to scale our Suziria Brands company so that pets in different parts of the world get the necessary goods for a comfortable and happy life,” Polina Kosharna, co-owner and head of the supervisory board of the Suziria Group, commented.

Now Suziria Brands includes more than 10 000 m2 of production facilities for food and non-food, veterinary products, cereal mixtures, and pet accessories. The company also offers private-label manufacturing abroad  to satisfy partners’ demands in pet clothing, food for birds and rodents, plastic, scratchers, and beds. At the same time, Suziria Brands continues to invest in the Ukrainian market and is to launch a new pet treats production facility in July.